I study branding, products, people, material culture, and the effects technology has on all of these things and help companies create competitive advantage with that insight.
Lately I wrote the strategy for an international soda redesign, launched an energy bar you could order via text message, tweeted llama gifs for a $2 trillion bank, found a new identity for America’s oldest performance running shoe brand, positioned zero-amenity micro-apartments, found a universal language for recycling, growth-hacked coffee, and helped launch the unofficial memecoin of Hustle Twitter.
These are some of the things I care about:
- the future
These are some of the things I don’t care about:
- Any World Series outcome after 2004
I currently work as a strategist at Design Army in Washington, DC and previously at Verb Energy, DigitasLBi, Trinity Mobile Networks, SapientNitro, and the Behavioral Research Lab at the Yale School of Management. I graduated from Yale University with my B.A. in Sociology in 2017.
I built this website with Sapper, Sanity, and Netlify.
Humans who want to work with me can contact me at email@example.com.